We believe in creating abundance for everyone, from primary producer i.e. organic farmer to end user i.e organic consumer. We follow ethic basis system whose main pillars are:
Earth Care: The Earth is a living, breathing entity. Without continuous care and nurturing there will be consequences too big to ignore. Earth Care can be taken to mean caring for the living soil. The state of the soil is often the best measure of the health and well-being of society. Our forests and rivers are the lungs and veins of our planet, which help the Earth live and breathe, supporting many diverse life forms.
People Care: If people’s needs are met in compassionate and simple ways, the environment surrounding them will prosper. People Care begins with ourselves and expands to include our families, neighbors and wider communities. The challenge is to grow through self-reliance and personal responsibility. Self-reliance becomes more feasible when we focus on non-material well-being, taking care of ourselves and others without producing or consuming unnecessary material resources.
Fair Share: If we are endowed with plenty, we can and should share with others. The growth in human consumption and the accelerating extinction of species make clear the impossibility of continuous growth. Sometimes we need to make hard decisions and consider what enough is.